McDonald's North America Marketing Plan Research Paper

McDonald's North America Marketing Plan - Research Paper Example The organization as of now has a worldwide nearness in 118 nations. Strategic statement of purpose is to be their customer’s most loved spot to eat (Aboutmcdonalds, 2011). The crucial the organization is accomplished by offering a wide assortment of items at low costs that offer some incentive to the clients. The firm is additionally ready to accomplish its crucial contribution its clients a McDonald’s area close to their homes. McDonald’s is the business chief in the two deals and number of outlets with 2010 deals of $24 billion and more than 33,000 stores around the world (Annual Report: McDonalds, 2010). The representatives of the organization are very much prepared to give its clients a phenomenal degree of administration that will keep them returning for additional. Advertising Objectives The showcasing goals of the organization are to keep developing the brand of the organization, to fulfill the requirements of its clients, and to keep up its initiative in the cheap food industry. McDonald’s contributes a huge number of dollars every year to guarantee its promoting destinations are met. The yearly promoting spending plan of McDonald’s is around $2 billion (Chicagobreakingbusiness, 2010). No other organization in the inexpensive food industry spends as much on promoting as McDonald’s does. ... A natural development model can be characterized as extension of a firm’s tasks from its own inside produced assets, without falling back on acquiring or acquisitions of different firms (Businessdictionary, 2011). The firm working outcomes have been exceptional with the organization accomplishing deals development for eight back to back years. The valuation for the company’s regular stock is proof that the organization has expanded the abundance of its investors. Addendum A shows the value development of McDonald’s basic stock during the previous five years. McDonald’s basic stock is exchanged the NYSE under the image MCD. The cost of the MCD normal stock as of September 23, 2011 was $87.37 (Nyse, 2011). During the most recent five years the cost of McDonald’s regular stock has dramatically increased. Another budgetary objective of the organization is to expand its deals universally. The forceful extension plan the organization executed decades back has helped the organization accomplish that objective. Target Markets McDonald’s has an enormous objective market. The firm has an item that can be devoured by individuals everything being equal. The organization over its long history has understood that the most ideal approach to assemble its client base is by focusing on youngsters including kids. McDonald’s is the best organization in the cheap food industry at adverting for kids. The Ronald McDonald character is dearest by American kids. The organization has worked superbly at utilizing this character in its kids publicizing efforts. Clients that have a need to eat outside every day are the primary objective of the organization. Everybody that makes some full memories occupation and eats outside at noon on weekdays is a practical objective of the organization.

Skill Builder #10-2 Example

Expertise Builder #10 Expertise Builder #10 Expertise Builder Skill Builder William Sagner 2. William Sagner is 44, is my associate, smokes in my quality, he does notunderstand my wellbeing circumstance and the effect his smoking has on my breathing and feelings3. The conceivable response to the circumstance is a protection from my interests because of the absence of a no smoking signs at our working environment and there are no assigned situations for smoking. 4. I will disclose my wellbeing circumstance to Sagner that makes me short of breath when the air isn't new is influenced by smoke as a proportion of beating his opposition with the goal that he comprehends me well5. BCF statementI have an issue when you go to my workstation while smoking. Cigarettes smoke makes me sick and causes breathing trouble making me bothered and awkward while you are smoking. Application Describing a contention regarding conduct, outcomes, and sentiments has empowered me to discover that it is essential to keep up responsibility for issue, gua ranteeing that we are in understanding of the contention, and being in a situation to concede to a change without influencing connections (Lussier and Achua, 2004). The other exercise is that there is a need to have abilities in mentioning an individual to help in critical thinking supporting in the decrease of contention and preventiveness expanding the chance of arriving at an agreeable arrangement. In a BCF explanation not making decisions on a person’s conduct, not censuring another gathering for a wrong, and not compromising the other party of outcomes improve compromise are different exercises from the activity (Lussier and Achua, 2004). I will utilize this information in future in introducing clashes to individuals under various conditions in a way that diminishes their preventiveness and expands the odds of compromise. The information will likewise empower me to comprehend the advantage of claiming up an issue in a contention circumstance and will manage me in mention ing for help with taking care of an issue in a reasonable and brief way without influencing connections contrarily (Lussier and Achua, 2004). ReferenceLussier, R. N., and Achua, C. F. (2004). Administration: Theory, application, ability improvement. Bricklayer, Ohio?: Thomson/South-Western.

3 Recipes For Effective Search Engine Optimization

3 Recipes For Effective Search Engine Optimization Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now! 3 Recipes For Effective Search Engine Optimization Updated On 23/04/2017 Author : james anderson Topic : SEO Short URL : http://hbb.me/2ozhHuV CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlog Your optimization campaign has quite much to do in the success of your site. And this makes it utterly important for you to handle your campaign with due care, nurture it like a tender sapling, plan it most vigorously, finally execute it like a well rehearsed show/event, so that the final outcome is no less than an Oscar or Emmy award for you! Below you’ll find a recipe for conducting an effective search engine optimization. 1st Recipe: Nurturing your campaign Since your entire SEO campaign revolves round the keywords, its effectiveness can be decided by the way you research for your keywords, choose them, and use them. Your Keyword Selection The way you research and select your keywords can make your site an enviable success or pitiable loss. You can surely define these magic words as your language of conversion which when is well understood by a webmaster, more users are conveyed the message bringing in more traffic but when not understood well, can even take away your present traffic. You should be aware of the language that your targeted audiences speak and use while conducting searches, your industry based terms, the words that your competitors target and rank well for and so on. How should your Keyword Research be? Your keyword research should start with a thorough study of your business niche, site theme, the current searching trends, and in-depth knowledge of your audience. Once you are aware what kind of audience you are going to target, the language trends, slangs and peculiarities of the way they conduct a search, you’ll easily be able to track them and turn them up into your traffic. Check what keywords your competitors are using and how much are they benefitted by them. Which of them are ranking well, which aren’t ranking that well, will the same prove helpful for you, how can you use the same for your campaign and so on. Take help of special research tools, check out what others are doing, do your homework well. 2nd Recipe: Planning your Campaign Vigorously On Page Part Your vigorous plan includes your decisions that will help you turn your site into a well-baked cake which has both proper ingredients and proper icing and no cluttering in the over all making, baking and presentation. Well, in simple words, you’ve got to check out whether your site has all its pages in the right order, i.e. the content is relevant with proper keyword concentration, your tags are correct, your Meta Description says exactly what you want people to know about your site, and so on. .IRPP_button , .IRPP_button .postImageUrl , .IRPP_button .centered-text-area { min-height: 86px; position: relative; } .IRPP_button , .IRPP_button:hover , .IRPP_button:visited , .IRPP_button:active { border:0!important; } .IRPP_button { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #3498DB; } .IRPP_button:active , .IRPP_button:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_button .postImageUrl { background-position: center; background-size: cover; float: right; margin: 0; padding: 0; width: 30%; } .IRPP_button .centered-text-area { float: left; width: 70%; padding:0; margin:0; } .IRPP_button .ctaText { border-bottom: 0 solid #fff; color: inherit; font-size: 13px; font-weight: bold; letter-spacing: .125em; margin: 0; padding: 0; } .IRPP_button .postTitle { color: #ECF0F1; font-size: 16px; fon t-weight: 600; margin: 0; padding: 0; width: 100%; } .IRPP_button .ctaButton { background: #ECF0F1; color: inherit; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; margin: 18px 14px 18px 14px; moz-border-radius: 3px; padding: 12px 0; text-align: center; text-decoration: none; text-shadow: none; webkit-border-radius: 3px; width: 80px; position: absolute; } .IRPP_button:hover .ctaButton { background: #e6e6e6; } .IRPP_button .centered-text { display: table; height: 86px; padding:0; margin:0; padding-left: 108px!important; top: 0; } .IRPP_button .IRPP_button-content { display: table-cell; margin: 0; padding: 0; padding-right: 10px; position: relative; vertical-align: middle; width: 100%; } .IRPP_button:after { content: "; display: block; clear: both; } READ5 Ways To Track The Quality Of Your Link PartnersOff Page Part Again, you’ll have to decide what link building practices you should be dealing with. If you are to go for article submission, what submission platforms and directory should you choose, is there any platform specially dedicated to the theme of your site; if you are to go for blogging and guest blogging search out all the blogs related to your niche; choose the social media sites that will best publicize your web presence, and so on. This part will again require a lot of research to decide what best suits your site for its success. 3rd Recipe: Execute your Campaign like a Well Rehearsed Event Having made out what changes and additions you should be making to your site, selected your keywords have them included in your pages, searched out the blogging platforms, content sharing sites, created your social media presence and so on, it is the time when you kick-start the real campaign. Start creating best possible content and use them in your link building through article submission, blogging, guest posting, go for social bookmarking, share your share-worthy news pieces, content, and so on through social media sites, and etc. This is the main part as here you bring your research into action. You do the things in real and see how they are working and do it in the best possible way like a well rehearsed show or event. If you’ll deal with your campaign as discussed above, it will surely prove to be an effective search engine optimization campaign bringing in sweet rewards of success for your site. This article is written by Sunny Makkar. He is from SEOCommunity which provides a platform to all Indian SEO Professionals, Webmasters, Bloggers and Internet Marketers. If you wish to write for us, kindly check this.

The Death Of Brady Paul Surovik Is Tragic, But Amendment...

Kayla Eckels Professor Leber ENG 122 October 22nd, 2014 Going Too Far The death of Brady Paul Surovik is tragic, but Amendment 67 goes too far. On July 5, 2012, Heather Surovik was hit by a drunk driver in her car and lost her unborn baby (Fender). The baby, Brady, was near birth, but not considered a person by the State of Colorado. The Surovik’s feel ripped of their justice, unable to avenge their son’s life. The Brady Amendment is a way of getting justice for Brady’s parents by having the Colorado Criminal Code and the Colorado Death Act include unborn babies as people. However, it goes too far. Amendment 67 says that as soon as an egg is fertilized by a sperm that bundle of cells is considered a person. Abortion would be considered murder. The â€Å"Personhood† Amendment is bad for Colorado because it violates a woman’s privacy, criminalizes doctors, and takes away a woman’s rights to common contraceptives. What a woman chooses to do with her own body is her business. When a woman chooses to get an abortion, she should have the right to do so. This procedure is between her and her doctor. A woman’s body should not be controlled or regulated by politicians and the strangers who vote â€Å"yes.† When abortion was illegal, about 5,000 women died from unsafe abortions before Roe v. Wade (The Impact of Illegal Abortion - Our Bodies Ourselves.). Violating a woman’s right to make safe choices, puts her life at risk. If the woman does not want the cells to grow into a baby, she should

Agriculture Is The Foundation Of A Country s Economic...

Agriculture is the foundation of a country’s economic strength. Growth of the agricultural industry increases national income, sustains the livelihood of growing populations, maintains a trade balance for all goods and encourages further motivation for the economic development in a country. The agricultural industry represents 32.4 % of global income. In the U.S, agriculture contributes 3% to national income and in Japan, 6% contributes to national income. Increasing U.S. agricultural exports to other developed countries such as Japan, would provide beneficial opportunities for agricultural expansion for the U.S. and other countries. Furthermore, Japan is one of the world’s largest countries in terms of nominal GDP and purchasing†¦show more content†¦Following Japan’s unprecedented economic growth during the postwar period, Japan’s agricultural comparative advantage has significantly declined. In response, Japan, over the last two decades, impleme nted protectionist policies to soften the impact of declining comparative advantage. These policies included; border protection, support of agricultural product prices, subsidies on agricultural inputs and quantitative restrictions on imports of certain agricultural commodities. However, the majority of quantitative restrictions were lifted after the GATT multinational panel declared it illegal in 1988. The implementation of protections is attributed to Japan’s rapid industrial growth in the 1980’s, which further deteriorated comparative advantage. Although Japan’s economy has slowed in the recent years, the agricultural sector still has not caught up with the population boom. Furthermore, the inability to reallocate resources resulted in the strengthening of protectionist policies and widened the gap of international agricultural trade. Additionally, the farming sector was able to retain strong political influence which increased the reluctance of the Japanese government to lift protections. Ultimately, the longer Japan keeps agricultural protectionist policies in place, it will become more difficult for Japan to reallocate resources to accommodate free trade. There are several ways in which the elimination of Japan’s protectionist policies wouldShow MoreRelatedThe Impact Of Tourism On The Economy Of Australia1564 Words   |  7 Pagesthis list and discuss the reforms been done in that industry. Study of Agriculture and Tourism Industry in Australia Introduction: Agriculture and tourism plays a vital role in the economy of Australia. Both of this wide spreading industries are intertwined amongst oneself both playing major role for one another. When tourism becomes established in agrarian economy, a common perception is that tourism will drive out agriculture. However such result is not pre-ordained. 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Review Of Ken Kesey s One Flew Over The Cuckoo s Nest

Society’s conventional definitions of sanity and insanity are affected by many different aspects and according to common knowledge, insanity has a direct correlation to mental illness. Likewise, sanity seems to have a direct link to what is considered normal. One Flew Over the Cuckoo’s Nest by Ken Kesey describes the connection that both insanity and sanity have to mental illness and the people that suffer from it. Furthermore, it describes how the people who work in the mental ward are connected to how sanity and insanity are perceived. Kesey makes the reader question the accepted definitions of sane and insane by using the actions of the characters, the personalities of the employees, and the mental ward as a whole. Mental institutions such as the one in One Flew Over the Cuckoo’s Nest have various patients with various mental illnesses. According to Chief Bromden, a Chronic is a type of patient in the mental institution who has no chance of leaving or being c ured. A patient either arrives as a Chronic or becomes one due to procedures such as lobotomy and electric shock therapy (Kesey, 1962, pg. 15-16). However, this denotation reveals how mentally ill does not necessarily equal insane. While many of the Chronics do have some form of mental illness, their position in the asylum is often a result of the behavior of the people who work there. The Acutes, another type of patient in the mental institution, have little to do with the Chronics because of their fear that theyShow MoreRelatedThe Cuckoo s Effect On Adolescent Minds1440 Words   |  6 PagesKen Kesey s Cuckoo Effect On Adolescent Minds One Flew Over the Cuckoo s Nest is a staple in American literature; however, the mature elements in the novel make it difficult for certain readers to enjoy. As maturity levels differ for different readers, the novel is not permitted in certain schools. Considering the great value in this novel, there is some controversy as to whether the book should be banned from school curricula. The age of the students studying this book plays an important roleRead MoreDisability Issues in Media: a Comparison4457 Words   |  18 Pagesinstitution in the late 1950s Ââ€" One Flew Over the Cuckoos Nest (1975). This film provides a realistic portrayal of institutional living during a time when the medical model of disability theory was the norm. The second film, Born on the Fourth of July, tells the story of a young man, Ron Kovic, and his struggle to make sense of his life after being paralyzed from the chest down while serving in the Vietnam War. This was a tumultuous time in American Society and one that led to a major shift in the

Business Problem of Barco-Free-Samples-Myassignmenthlep.com

Questions: 1.Define the Business Problem.2.Formulate a Linear Program for 20 and 40% curtailment of Natural gas usage.3.Discuss the Sensitivity Analysis.4.Provide a discussion of BarCos Options and your recommendations for action. Answers: Introduction In the dynamic business environment of today, allocation of resources must regularly be adjusted, particularly when important events take place. Certain companies have an organised stage-gating procedure for resource allocation. Linear Programming is a technique used to determine the ideal allocation of resources like manpower, machines, materials, etc. by a company. It is applied for determining the perfect product mix of the company to maximise its gains (Paris, 2016). The present study is based on the evaluation of business problem of BarCo Corporation by making use of linear programming model in order to assist them in managing business operations in an effective manner. The study will include descriptive analysis of their business problem and formulation of linear programming of the same. On the basis of the equation, sensitivity analysis for the case will be discussed in order to provide options and recommendations for action for BarCo. Main Body Description of business problem Managerial authority of Texas division of the Bar Co Corporation had acknowledged a notification from Max Energy regarding rapid depletion of supply of natural gas. Further, due to the shortage of Max Energy is supposed to make allocation of gas to its as per the provisions of priority prescribed by the Federal Commission: First priority Residential and commercial heating and cooling. Second priority Commercial and industrial firms which make use of natural gas as a raw material. Third priority Industrial firm which make use of natural gas as a boiler fuel The BarCo is covered under classifications of second and third priority. Therefore, there is a high likelihood that the organisation would be subjected to temporary brownouts and frequent reductions of natural gas supplies. Max Energy is planning to evaluate their pipeline pressures in order to make reductions for maintaining minimum level. Max Energy wants that its clients initiate the curtailment process to mitigate the impact of their industrial activities. However, Max Energy was also authorised for curtailment of supply in an unilateral manner if pipeline pressure fell below minimum levels. The shortage of natural gas was because of the record heat wave of 2010. Electrical generating plants had been functioning at their full capacity for supplying electricity to operate refrigeration and AC units. So BarCos problem is primarily to decide which of its complexes would be least affected by the fact of gas curtailment because its both of the working areas would be inclusive in process of the curtailment region in the event of a brownout. Its main objective is to minimise the impact on the profit/overhead contribution. Besides the ammonia operations, all natural gas acquired was used as fuel. In the ammonia operations, natural gas was employed as a raw material. The CEO of Max Energy is not opening up about the products that should be curtailed. Instead the process of curtailment would be primarily based on the usage pattern of the consumer. Henceforth, the company is required to analyse the impact of 20 and 40% curtailment of the natural gas usage on the profits / overheads. Consequently, by using the comparative approach company should select that alternative which has least effects on the workings of the company and through which they can earn higher profits. Formulation of linear programming problem In this case study, demonstration of an interesting utilisation of linear programming is shown: Let: X1 ammonia X2 ammonium phosphate X3 ammonium nitrate X4 urea X5 hydro?uoric acid X6 chlorine X7 caustic soda X8 vinyl chloride monomer Objective function regarding this case study: Profit maximization: 80X1 + 120X2 + 140X3 + 140X4 + 90X5 + 70X6 + 60X7 + 90X8 Subject to the constraints Subject to the subsequent check: X1 1,200 X5 560 X2 540 X6 1,200 X3 490 X7 1,280 X4 160 X8 840 Curtailment of 20% Present utilisation of natural gas: 85,680 cu. ft. *103/day 20 percent curtailment: 68,554 cu. ft. * 103 /day Hence, the ninth constraint is: 8X1+ 10X2 +12X3 +12X4+ 7X5 +18X6 v20X7+ 14X8 68,544 Curtailment of 40% For a 40 percent natural gas curtailment, the ninth constraint is: 8X1 + 10X2+ 12X3 +12X4 +7X5+ 18X6 + 20X7+ 14X8 51,408 Sensitivity analysis Obtaining the optimal solution to an LP model is crucial. However, it is not the only information required. There is a huge amount of sensitivity information or in simple terms information regarding what happens on changing the data values (Borgonovo and Plischke, 2016). A sensitivity analysis is a method applied to identify how varied values of an independent variable affect a specific variable under a proposed set of assumptions. In simple terms, it is the study of how the vagueness in the output of a system could be allocated to distinct sources of uncertainty in its input (Nasseri and Ebrahimnejad, 2013). By considering the present case scenario, BarCo has two options at its discretion. As required by Max Energy, the company would have to curtail its natural gas usage in the range of 20 to 40 percent. Sensitivity analysis of above two options is as follows: Curtailment of 20% Curtailment of 20% shows that availability is 0.8 85,680 = 68,554,000 cu. ft. per day. By considering this factor, the constraint of gas will be 8X1+ 10X2+ 12X3+ 12X4+ 7X5+ 18X6+ 20X7+ 14X7 68,544 And consequently profit for business will be: Ammonia Amm. Phosphate Amm. Nitrate Urea Hydro Acid Chlorine Caustic Soda Vinyl Chloride Tons/Day 1,200.0 540.0 490.0 160.0 560.0 1,200.0 423.2 840.0 Profit $80 $120 $140 $140 $90 $70 $60 $90 $487,192.00 Due to the curtailment of natural gas, production of the caustic soda will be reduced from 1,280 tonnes/day to only 423.2 tonnes/day. Curtailment of 40% Curtailment of 20% shows that availability is 0.6 85,680 = 51,408,000 cu. ft. per day. By considering this factor, the constraint of gas will be 8X1+ 10X2+ 12X3+ 12X4+ 7X5+ 18X6+ 20X7+ 14X7 51,408 Ammonia Amm Phosphate Amm Nitrate Urea Hydro Acid Chlorine Caustic Soda Vinyl Chloride Tons/Day 1,200.00 540.00 490.00 160.00 560.00 718.22 0.00 840.00 Profit $80 $120 $140 $140 $90 $70 $60 $90 $428,075.56 Due to the curtailment of nature gas, production of the caustic soda is eliminated completely and the production of the chlorine will be reduced from 1,200 to 718.2 tonnes/day. By considering sensitivity analysis, it can be said curtailment of 20% is comparatively better as it will assist business in earning higher profits with the available resources (Vanderbei, 2015). Discussion regarding options of BarCo and recommendations for action BarCo has two options at its discretion. As required by Max Energy, the company would have to curtail its natural gas usage in the range of 20 to 40 percent. As identified from the sensitivity analysis above, by 20% reduction in natural gas usage the company is able to reduce the production of the caustic soda will be reduced from 1,280 tonnes/day to only 423.2 tonnes/day. The profit, in this case, will be $487,192. On the other hand, if the natural gas usage is curtailed by 40% then BarCo will be eliminating the production of caustic soda entirely and will reduce production of chlorine from 1,200 to 718.2 tonnes/day. However, the profits would come down to $428,075. It is recommended that Barco opts for the 20% curtailment as opting for the other alternative would reduce profit considerably which the company does not intend to do. Hence, a 20% cut in natural gas consumption is feasible. Apart from this, several other recommendations are proposed to the company so that it can earn be tter value from resource allocation in the present scenario (Bellman and Dreyfus, 2015). Firstly, the executives should be mindful of the domination of averages. A singular unit might have lines of geographic or business pockets with starkly varied returns. It is unusual to experience a 15% fall in one area while other is seeing double-digit growth. Indeed, the difference is usually more substantial across granular market sections within the one SBU than across larger SBUs (Dantzig, 2016). Barco has already segmented its business, but now it needs to define the extent of granularity which could be something of an art because the executives cannot argue over trade-offs across innumerable micro-markets. The senior management needs to drill down to the tiniest meaningful segment, where a movement of resources is likely to have a considerable impact on the overall Group. In addition to this, every segment must have a different external market even if natural gas is not fully divisible (Schoenwitz et al., 2017). Secondly, the growing demand for natural gas and the shortage in its supplies highlights the significance of adopting renewable sources of energy. As BarCo uses natural gas as a raw material in some of its processes mainly ammonia operations hence, the gas could not be completely eliminated from here. Though there is always an option of looking for alternatives, still the need for natural gas, in this case, cannot be entirely overruled (Fahimnia, Sarkis, and Davarzani, 2015). However, rest of the uses of the company also fall into the category of using natural gas as a boiler fuel. In this case, the organisation can contemplate using renewable sources of energy for better long-term outcomes and impact. This way BarCo will not have to depend on natural gas for all its operations as it will be compensating it will be renewable energy sources. Besides this, the firm will be in a position to better prioritise and allocate natural gas among its other important operations (Schoenwitz et al ., 2013). Thirdly, BarCo must concentrate on value creation. At times, investments exercise a direct impact on the business and the NPV of all future cash flows related to them could be quantified (Kolman and Beck, 2014). Evaluating which segment requires and deserves more natural gas and attention demands the correct metrics. Hence, the organisation should develop and use the right metrics for evaluating this. An example of the most common metrics is ROI or return on investment i.e. to say which activity would pay off the investment made in it by allocating the portion of natural gas (Wisner et al., 2014). Fourthly, any exercise of natural gas allocation should be based on hard data so that decisions are underpinned by logic and facts. Biases should not crop up while taking the decision of resource allocation (Du and Pardalos, 2013). This can be done by persuading the prioritisation of opportunities on the basis of their ROI or value creation; commitment toward a minimum yearly reallocation; and re-anchoring which eliminates the optimistic projections of management about quick improvements. This could be carried out by developing a framework underpinned by external forecasts and presuming that there would be no increase in natural gas supplies; executives can then discuss if it is still worth allocating natural gas to (Acar et al., 2017). Conclusion It can be concluded that optimal resource allocation is a mouthful, however with a simple meaning i.e. shifting resources, talent, money and attention of the management to areas which will deliver the maximum value to the company. The speed of global change is rising, rendering it more challenging to tell how Max Energy will address its natural gas crunch. Hence, BarCo should try becoming more self-reliant in terms of using renewable sources of energy wherever possible thereby leaving natural gas for the most important operations. In addition to this, it has been identified through linear programming and sensitivity analysis that BarCo must opt for a 20% curtailment in its usage of natural gas because this will reduce the production of caustic soda and will not reduce the profits by a huge margin. Eventually, even with the sincerest intentions, allocation of resources (natural gas in this case) can fall prey to internal power dynamics and organisational inertia. It is recommended tha t the senior executives exercise proper discretion and rule out biases while taking decision pertaining to allocation of resources. References Acar, M.F., Zaim, S., Isik, M. and Calisir, F., 2017. 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