McDonald's North America Marketing Plan Research Paper

McDonald's North America Marketing Plan - Research Paper Example The organization as of now has a worldwide nearness in 118 nations. Strategic statement of purpose is to be their customer’s most loved spot to eat (Aboutmcdonalds, 2011). The crucial the organization is accomplished by offering a wide assortment of items at low costs that offer some incentive to the clients. The firm is additionally ready to accomplish its crucial contribution its clients a McDonald’s area close to their homes. McDonald’s is the business chief in the two deals and number of outlets with 2010 deals of $24 billion and more than 33,000 stores around the world (Annual Report: McDonalds, 2010). The representatives of the organization are very much prepared to give its clients a phenomenal degree of administration that will keep them returning for additional. Advertising Objectives The showcasing goals of the organization are to keep developing the brand of the organization, to fulfill the requirements of its clients, and to keep up its initiative in the cheap food industry. McDonald’s contributes a huge number of dollars every year to guarantee its promoting destinations are met. The yearly promoting spending plan of McDonald’s is around $2 billion (Chicagobreakingbusiness, 2010). No other organization in the inexpensive food industry spends as much on promoting as McDonald’s does. ... A natural development model can be characterized as extension of a firm’s tasks from its own inside produced assets, without falling back on acquiring or acquisitions of different firms (Businessdictionary, 2011). The firm working outcomes have been exceptional with the organization accomplishing deals development for eight back to back years. The valuation for the company’s regular stock is proof that the organization has expanded the abundance of its investors. Addendum A shows the value development of McDonald’s basic stock during the previous five years. McDonald’s basic stock is exchanged the NYSE under the image MCD. The cost of the MCD normal stock as of September 23, 2011 was $87.37 (Nyse, 2011). During the most recent five years the cost of McDonald’s regular stock has dramatically increased. Another budgetary objective of the organization is to expand its deals universally. The forceful extension plan the organization executed decades back has helped the organization accomplish that objective. Target Markets McDonald’s has an enormous objective market. The firm has an item that can be devoured by individuals everything being equal. The organization over its long history has understood that the most ideal approach to assemble its client base is by focusing on youngsters including kids. McDonald’s is the best organization in the cheap food industry at adverting for kids. The Ronald McDonald character is dearest by American kids. The organization has worked superbly at utilizing this character in its kids publicizing efforts. Clients that have a need to eat outside every day are the primary objective of the organization. Everybody that makes some full memories occupation and eats outside at noon on weekdays is a practical objective of the organization.

Skill Builder #10-2 Example

Expertise Builder #10 Expertise Builder #10 Expertise Builder Skill Builder William Sagner 2. William Sagner is 44, is my associate, smokes in my quality, he does notunderstand my wellbeing circumstance and the effect his smoking has on my breathing and feelings3. The conceivable response to the circumstance is a protection from my interests because of the absence of a no smoking signs at our working environment and there are no assigned situations for smoking. 4. I will disclose my wellbeing circumstance to Sagner that makes me short of breath when the air isn't new is influenced by smoke as a proportion of beating his opposition with the goal that he comprehends me well5. BCF statementI have an issue when you go to my workstation while smoking. Cigarettes smoke makes me sick and causes breathing trouble making me bothered and awkward while you are smoking. Application Describing a contention regarding conduct, outcomes, and sentiments has empowered me to discover that it is essential to keep up responsibility for issue, gua ranteeing that we are in understanding of the contention, and being in a situation to concede to a change without influencing connections (Lussier and Achua, 2004). The other exercise is that there is a need to have abilities in mentioning an individual to help in critical thinking supporting in the decrease of contention and preventiveness expanding the chance of arriving at an agreeable arrangement. In a BCF explanation not making decisions on a person’s conduct, not censuring another gathering for a wrong, and not compromising the other party of outcomes improve compromise are different exercises from the activity (Lussier and Achua, 2004). I will utilize this information in future in introducing clashes to individuals under various conditions in a way that diminishes their preventiveness and expands the odds of compromise. The information will likewise empower me to comprehend the advantage of claiming up an issue in a contention circumstance and will manage me in mention ing for help with taking care of an issue in a reasonable and brief way without influencing connections contrarily (Lussier and Achua, 2004). ReferenceLussier, R. N., and Achua, C. F. (2004). Administration: Theory, application, ability improvement. Bricklayer, Ohio?: Thomson/South-Western.

3 Recipes For Effective Search Engine Optimization

3 Recipes For Effective Search Engine Optimization Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now! 3 Recipes For Effective Search Engine Optimization Updated On 23/04/2017 Author : james anderson Topic : SEO Short URL : http://hbb.me/2ozhHuV CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlog Your optimization campaign has quite much to do in the success of your site. And this makes it utterly important for you to handle your campaign with due care, nurture it like a tender sapling, plan it most vigorously, finally execute it like a well rehearsed show/event, so that the final outcome is no less than an Oscar or Emmy award for you! Below you’ll find a recipe for conducting an effective search engine optimization. 1st Recipe: Nurturing your campaign Since your entire SEO campaign revolves round the keywords, its effectiveness can be decided by the way you research for your keywords, choose them, and use them. Your Keyword Selection The way you research and select your keywords can make your site an enviable success or pitiable loss. You can surely define these magic words as your language of conversion which when is well understood by a webmaster, more users are conveyed the message bringing in more traffic but when not understood well, can even take away your present traffic. You should be aware of the language that your targeted audiences speak and use while conducting searches, your industry based terms, the words that your competitors target and rank well for and so on. How should your Keyword Research be? Your keyword research should start with a thorough study of your business niche, site theme, the current searching trends, and in-depth knowledge of your audience. Once you are aware what kind of audience you are going to target, the language trends, slangs and peculiarities of the way they conduct a search, you’ll easily be able to track them and turn them up into your traffic. Check what keywords your competitors are using and how much are they benefitted by them. Which of them are ranking well, which aren’t ranking that well, will the same prove helpful for you, how can you use the same for your campaign and so on. Take help of special research tools, check out what others are doing, do your homework well. 2nd Recipe: Planning your Campaign Vigorously On Page Part Your vigorous plan includes your decisions that will help you turn your site into a well-baked cake which has both proper ingredients and proper icing and no cluttering in the over all making, baking and presentation. Well, in simple words, you’ve got to check out whether your site has all its pages in the right order, i.e. the content is relevant with proper keyword concentration, your tags are correct, your Meta Description says exactly what you want people to know about your site, and so on. .IRPP_button , .IRPP_button .postImageUrl , .IRPP_button .centered-text-area { min-height: 86px; position: relative; } .IRPP_button , .IRPP_button:hover , .IRPP_button:visited , .IRPP_button:active { border:0!important; } .IRPP_button { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #3498DB; } .IRPP_button:active , .IRPP_button:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_button .postImageUrl { background-position: center; background-size: cover; float: right; margin: 0; padding: 0; width: 30%; } .IRPP_button .centered-text-area { float: left; width: 70%; padding:0; margin:0; } .IRPP_button .ctaText { border-bottom: 0 solid #fff; color: inherit; font-size: 13px; font-weight: bold; letter-spacing: .125em; margin: 0; padding: 0; } .IRPP_button .postTitle { color: #ECF0F1; font-size: 16px; fon t-weight: 600; margin: 0; padding: 0; width: 100%; } .IRPP_button .ctaButton { background: #ECF0F1; color: inherit; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; margin: 18px 14px 18px 14px; moz-border-radius: 3px; padding: 12px 0; text-align: center; text-decoration: none; text-shadow: none; webkit-border-radius: 3px; width: 80px; position: absolute; } .IRPP_button:hover .ctaButton { background: #e6e6e6; } .IRPP_button .centered-text { display: table; height: 86px; padding:0; margin:0; padding-left: 108px!important; top: 0; } .IRPP_button .IRPP_button-content { display: table-cell; margin: 0; padding: 0; padding-right: 10px; position: relative; vertical-align: middle; width: 100%; } .IRPP_button:after { content: "; display: block; clear: both; } READ5 Ways To Track The Quality Of Your Link PartnersOff Page Part Again, you’ll have to decide what link building practices you should be dealing with. If you are to go for article submission, what submission platforms and directory should you choose, is there any platform specially dedicated to the theme of your site; if you are to go for blogging and guest blogging search out all the blogs related to your niche; choose the social media sites that will best publicize your web presence, and so on. This part will again require a lot of research to decide what best suits your site for its success. 3rd Recipe: Execute your Campaign like a Well Rehearsed Event Having made out what changes and additions you should be making to your site, selected your keywords have them included in your pages, searched out the blogging platforms, content sharing sites, created your social media presence and so on, it is the time when you kick-start the real campaign. Start creating best possible content and use them in your link building through article submission, blogging, guest posting, go for social bookmarking, share your share-worthy news pieces, content, and so on through social media sites, and etc. This is the main part as here you bring your research into action. You do the things in real and see how they are working and do it in the best possible way like a well rehearsed show or event. If you’ll deal with your campaign as discussed above, it will surely prove to be an effective search engine optimization campaign bringing in sweet rewards of success for your site. This article is written by Sunny Makkar. He is from SEOCommunity which provides a platform to all Indian SEO Professionals, Webmasters, Bloggers and Internet Marketers. If you wish to write for us, kindly check this.

The Death Of Brady Paul Surovik Is Tragic, But Amendment...

Kayla Eckels Professor Leber ENG 122 October 22nd, 2014 Going Too Far The death of Brady Paul Surovik is tragic, but Amendment 67 goes too far. On July 5, 2012, Heather Surovik was hit by a drunk driver in her car and lost her unborn baby (Fender). The baby, Brady, was near birth, but not considered a person by the State of Colorado. The Surovik’s feel ripped of their justice, unable to avenge their son’s life. The Brady Amendment is a way of getting justice for Brady’s parents by having the Colorado Criminal Code and the Colorado Death Act include unborn babies as people. However, it goes too far. Amendment 67 says that as soon as an egg is fertilized by a sperm that bundle of cells is considered a person. Abortion would be considered murder. The â€Å"Personhood† Amendment is bad for Colorado because it violates a woman’s privacy, criminalizes doctors, and takes away a woman’s rights to common contraceptives. What a woman chooses to do with her own body is her business. When a woman chooses to get an abortion, she should have the right to do so. This procedure is between her and her doctor. A woman’s body should not be controlled or regulated by politicians and the strangers who vote â€Å"yes.† When abortion was illegal, about 5,000 women died from unsafe abortions before Roe v. Wade (The Impact of Illegal Abortion - Our Bodies Ourselves.). Violating a woman’s right to make safe choices, puts her life at risk. If the woman does not want the cells to grow into a baby, she should

Agriculture Is The Foundation Of A Country s Economic...

Agriculture is the foundation of a country’s economic strength. Growth of the agricultural industry increases national income, sustains the livelihood of growing populations, maintains a trade balance for all goods and encourages further motivation for the economic development in a country. The agricultural industry represents 32.4 % of global income. In the U.S, agriculture contributes 3% to national income and in Japan, 6% contributes to national income. Increasing U.S. agricultural exports to other developed countries such as Japan, would provide beneficial opportunities for agricultural expansion for the U.S. and other countries. Furthermore, Japan is one of the world’s largest countries in terms of nominal GDP and purchasing†¦show more content†¦Following Japan’s unprecedented economic growth during the postwar period, Japan’s agricultural comparative advantage has significantly declined. In response, Japan, over the last two decades, impleme nted protectionist policies to soften the impact of declining comparative advantage. These policies included; border protection, support of agricultural product prices, subsidies on agricultural inputs and quantitative restrictions on imports of certain agricultural commodities. However, the majority of quantitative restrictions were lifted after the GATT multinational panel declared it illegal in 1988. The implementation of protections is attributed to Japan’s rapid industrial growth in the 1980’s, which further deteriorated comparative advantage. Although Japan’s economy has slowed in the recent years, the agricultural sector still has not caught up with the population boom. Furthermore, the inability to reallocate resources resulted in the strengthening of protectionist policies and widened the gap of international agricultural trade. Additionally, the farming sector was able to retain strong political influence which increased the reluctance of the Japanese government to lift protections. Ultimately, the longer Japan keeps agricultural protectionist policies in place, it will become more difficult for Japan to reallocate resources to accommodate free trade. There are several ways in which the elimination of Japan’s protectionist policies wouldShow MoreRelatedThe Impact Of Tourism On The Economy Of Australia1564 Words   |  7 Pagesthis list and discuss the reforms been done in that industry. Study of Agriculture and Tourism Industry in Australia Introduction: Agriculture and tourism plays a vital role in the economy of Australia. Both of this wide spreading industries are intertwined amongst oneself both playing major role for one another. When tourism becomes established in agrarian economy, a common perception is that tourism will drive out agriculture. However such result is not pre-ordained. 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Review Of Ken Kesey s One Flew Over The Cuckoo s Nest

Society’s conventional definitions of sanity and insanity are affected by many different aspects and according to common knowledge, insanity has a direct correlation to mental illness. Likewise, sanity seems to have a direct link to what is considered normal. One Flew Over the Cuckoo’s Nest by Ken Kesey describes the connection that both insanity and sanity have to mental illness and the people that suffer from it. Furthermore, it describes how the people who work in the mental ward are connected to how sanity and insanity are perceived. Kesey makes the reader question the accepted definitions of sane and insane by using the actions of the characters, the personalities of the employees, and the mental ward as a whole. Mental institutions such as the one in One Flew Over the Cuckoo’s Nest have various patients with various mental illnesses. According to Chief Bromden, a Chronic is a type of patient in the mental institution who has no chance of leaving or being c ured. A patient either arrives as a Chronic or becomes one due to procedures such as lobotomy and electric shock therapy (Kesey, 1962, pg. 15-16). However, this denotation reveals how mentally ill does not necessarily equal insane. While many of the Chronics do have some form of mental illness, their position in the asylum is often a result of the behavior of the people who work there. The Acutes, another type of patient in the mental institution, have little to do with the Chronics because of their fear that theyShow MoreRelatedThe Cuckoo s Effect On Adolescent Minds1440 Words   |  6 PagesKen Kesey s Cuckoo Effect On Adolescent Minds One Flew Over the Cuckoo s Nest is a staple in American literature; however, the mature elements in the novel make it difficult for certain readers to enjoy. As maturity levels differ for different readers, the novel is not permitted in certain schools. Considering the great value in this novel, there is some controversy as to whether the book should be banned from school curricula. The age of the students studying this book plays an important roleRead MoreDisability Issues in Media: a Comparison4457 Words   |  18 Pagesinstitution in the late 1950s Ââ€" One Flew Over the Cuckoos Nest (1975). This film provides a realistic portrayal of institutional living during a time when the medical model of disability theory was the norm. The second film, Born on the Fourth of July, tells the story of a young man, Ron Kovic, and his struggle to make sense of his life after being paralyzed from the chest down while serving in the Vietnam War. This was a tumultuous time in American Society and one that led to a major shift in the

Business Problem of Barco-Free-Samples-Myassignmenthlep.com

Questions: 1.Define the Business Problem.2.Formulate a Linear Program for 20 and 40% curtailment of Natural gas usage.3.Discuss the Sensitivity Analysis.4.Provide a discussion of BarCos Options and your recommendations for action. Answers: Introduction In the dynamic business environment of today, allocation of resources must regularly be adjusted, particularly when important events take place. Certain companies have an organised stage-gating procedure for resource allocation. Linear Programming is a technique used to determine the ideal allocation of resources like manpower, machines, materials, etc. by a company. It is applied for determining the perfect product mix of the company to maximise its gains (Paris, 2016). The present study is based on the evaluation of business problem of BarCo Corporation by making use of linear programming model in order to assist them in managing business operations in an effective manner. The study will include descriptive analysis of their business problem and formulation of linear programming of the same. On the basis of the equation, sensitivity analysis for the case will be discussed in order to provide options and recommendations for action for BarCo. Main Body Description of business problem Managerial authority of Texas division of the Bar Co Corporation had acknowledged a notification from Max Energy regarding rapid depletion of supply of natural gas. Further, due to the shortage of Max Energy is supposed to make allocation of gas to its as per the provisions of priority prescribed by the Federal Commission: First priority Residential and commercial heating and cooling. Second priority Commercial and industrial firms which make use of natural gas as a raw material. Third priority Industrial firm which make use of natural gas as a boiler fuel The BarCo is covered under classifications of second and third priority. Therefore, there is a high likelihood that the organisation would be subjected to temporary brownouts and frequent reductions of natural gas supplies. Max Energy is planning to evaluate their pipeline pressures in order to make reductions for maintaining minimum level. Max Energy wants that its clients initiate the curtailment process to mitigate the impact of their industrial activities. However, Max Energy was also authorised for curtailment of supply in an unilateral manner if pipeline pressure fell below minimum levels. The shortage of natural gas was because of the record heat wave of 2010. Electrical generating plants had been functioning at their full capacity for supplying electricity to operate refrigeration and AC units. So BarCos problem is primarily to decide which of its complexes would be least affected by the fact of gas curtailment because its both of the working areas would be inclusive in process of the curtailment region in the event of a brownout. Its main objective is to minimise the impact on the profit/overhead contribution. Besides the ammonia operations, all natural gas acquired was used as fuel. In the ammonia operations, natural gas was employed as a raw material. The CEO of Max Energy is not opening up about the products that should be curtailed. Instead the process of curtailment would be primarily based on the usage pattern of the consumer. Henceforth, the company is required to analyse the impact of 20 and 40% curtailment of the natural gas usage on the profits / overheads. Consequently, by using the comparative approach company should select that alternative which has least effects on the workings of the company and through which they can earn higher profits. Formulation of linear programming problem In this case study, demonstration of an interesting utilisation of linear programming is shown: Let: X1 ammonia X2 ammonium phosphate X3 ammonium nitrate X4 urea X5 hydro?uoric acid X6 chlorine X7 caustic soda X8 vinyl chloride monomer Objective function regarding this case study: Profit maximization: 80X1 + 120X2 + 140X3 + 140X4 + 90X5 + 70X6 + 60X7 + 90X8 Subject to the constraints Subject to the subsequent check: X1 1,200 X5 560 X2 540 X6 1,200 X3 490 X7 1,280 X4 160 X8 840 Curtailment of 20% Present utilisation of natural gas: 85,680 cu. ft. *103/day 20 percent curtailment: 68,554 cu. ft. * 103 /day Hence, the ninth constraint is: 8X1+ 10X2 +12X3 +12X4+ 7X5 +18X6 v20X7+ 14X8 68,544 Curtailment of 40% For a 40 percent natural gas curtailment, the ninth constraint is: 8X1 + 10X2+ 12X3 +12X4 +7X5+ 18X6 + 20X7+ 14X8 51,408 Sensitivity analysis Obtaining the optimal solution to an LP model is crucial. However, it is not the only information required. There is a huge amount of sensitivity information or in simple terms information regarding what happens on changing the data values (Borgonovo and Plischke, 2016). A sensitivity analysis is a method applied to identify how varied values of an independent variable affect a specific variable under a proposed set of assumptions. In simple terms, it is the study of how the vagueness in the output of a system could be allocated to distinct sources of uncertainty in its input (Nasseri and Ebrahimnejad, 2013). By considering the present case scenario, BarCo has two options at its discretion. As required by Max Energy, the company would have to curtail its natural gas usage in the range of 20 to 40 percent. Sensitivity analysis of above two options is as follows: Curtailment of 20% Curtailment of 20% shows that availability is 0.8 85,680 = 68,554,000 cu. ft. per day. By considering this factor, the constraint of gas will be 8X1+ 10X2+ 12X3+ 12X4+ 7X5+ 18X6+ 20X7+ 14X7 68,544 And consequently profit for business will be: Ammonia Amm. Phosphate Amm. Nitrate Urea Hydro Acid Chlorine Caustic Soda Vinyl Chloride Tons/Day 1,200.0 540.0 490.0 160.0 560.0 1,200.0 423.2 840.0 Profit $80 $120 $140 $140 $90 $70 $60 $90 $487,192.00 Due to the curtailment of natural gas, production of the caustic soda will be reduced from 1,280 tonnes/day to only 423.2 tonnes/day. Curtailment of 40% Curtailment of 20% shows that availability is 0.6 85,680 = 51,408,000 cu. ft. per day. By considering this factor, the constraint of gas will be 8X1+ 10X2+ 12X3+ 12X4+ 7X5+ 18X6+ 20X7+ 14X7 51,408 Ammonia Amm Phosphate Amm Nitrate Urea Hydro Acid Chlorine Caustic Soda Vinyl Chloride Tons/Day 1,200.00 540.00 490.00 160.00 560.00 718.22 0.00 840.00 Profit $80 $120 $140 $140 $90 $70 $60 $90 $428,075.56 Due to the curtailment of nature gas, production of the caustic soda is eliminated completely and the production of the chlorine will be reduced from 1,200 to 718.2 tonnes/day. By considering sensitivity analysis, it can be said curtailment of 20% is comparatively better as it will assist business in earning higher profits with the available resources (Vanderbei, 2015). Discussion regarding options of BarCo and recommendations for action BarCo has two options at its discretion. As required by Max Energy, the company would have to curtail its natural gas usage in the range of 20 to 40 percent. As identified from the sensitivity analysis above, by 20% reduction in natural gas usage the company is able to reduce the production of the caustic soda will be reduced from 1,280 tonnes/day to only 423.2 tonnes/day. The profit, in this case, will be $487,192. On the other hand, if the natural gas usage is curtailed by 40% then BarCo will be eliminating the production of caustic soda entirely and will reduce production of chlorine from 1,200 to 718.2 tonnes/day. However, the profits would come down to $428,075. It is recommended that Barco opts for the 20% curtailment as opting for the other alternative would reduce profit considerably which the company does not intend to do. Hence, a 20% cut in natural gas consumption is feasible. Apart from this, several other recommendations are proposed to the company so that it can earn be tter value from resource allocation in the present scenario (Bellman and Dreyfus, 2015). Firstly, the executives should be mindful of the domination of averages. A singular unit might have lines of geographic or business pockets with starkly varied returns. It is unusual to experience a 15% fall in one area while other is seeing double-digit growth. Indeed, the difference is usually more substantial across granular market sections within the one SBU than across larger SBUs (Dantzig, 2016). Barco has already segmented its business, but now it needs to define the extent of granularity which could be something of an art because the executives cannot argue over trade-offs across innumerable micro-markets. The senior management needs to drill down to the tiniest meaningful segment, where a movement of resources is likely to have a considerable impact on the overall Group. In addition to this, every segment must have a different external market even if natural gas is not fully divisible (Schoenwitz et al., 2017). Secondly, the growing demand for natural gas and the shortage in its supplies highlights the significance of adopting renewable sources of energy. As BarCo uses natural gas as a raw material in some of its processes mainly ammonia operations hence, the gas could not be completely eliminated from here. Though there is always an option of looking for alternatives, still the need for natural gas, in this case, cannot be entirely overruled (Fahimnia, Sarkis, and Davarzani, 2015). However, rest of the uses of the company also fall into the category of using natural gas as a boiler fuel. In this case, the organisation can contemplate using renewable sources of energy for better long-term outcomes and impact. This way BarCo will not have to depend on natural gas for all its operations as it will be compensating it will be renewable energy sources. Besides this, the firm will be in a position to better prioritise and allocate natural gas among its other important operations (Schoenwitz et al ., 2013). Thirdly, BarCo must concentrate on value creation. At times, investments exercise a direct impact on the business and the NPV of all future cash flows related to them could be quantified (Kolman and Beck, 2014). Evaluating which segment requires and deserves more natural gas and attention demands the correct metrics. Hence, the organisation should develop and use the right metrics for evaluating this. An example of the most common metrics is ROI or return on investment i.e. to say which activity would pay off the investment made in it by allocating the portion of natural gas (Wisner et al., 2014). Fourthly, any exercise of natural gas allocation should be based on hard data so that decisions are underpinned by logic and facts. Biases should not crop up while taking the decision of resource allocation (Du and Pardalos, 2013). This can be done by persuading the prioritisation of opportunities on the basis of their ROI or value creation; commitment toward a minimum yearly reallocation; and re-anchoring which eliminates the optimistic projections of management about quick improvements. This could be carried out by developing a framework underpinned by external forecasts and presuming that there would be no increase in natural gas supplies; executives can then discuss if it is still worth allocating natural gas to (Acar et al., 2017). Conclusion It can be concluded that optimal resource allocation is a mouthful, however with a simple meaning i.e. shifting resources, talent, money and attention of the management to areas which will deliver the maximum value to the company. The speed of global change is rising, rendering it more challenging to tell how Max Energy will address its natural gas crunch. Hence, BarCo should try becoming more self-reliant in terms of using renewable sources of energy wherever possible thereby leaving natural gas for the most important operations. In addition to this, it has been identified through linear programming and sensitivity analysis that BarCo must opt for a 20% curtailment in its usage of natural gas because this will reduce the production of caustic soda and will not reduce the profits by a huge margin. Eventually, even with the sincerest intentions, allocation of resources (natural gas in this case) can fall prey to internal power dynamics and organisational inertia. It is recommended tha t the senior executives exercise proper discretion and rule out biases while taking decision pertaining to allocation of resources. References Acar, M.F., Zaim, S., Isik, M. and Calisir, F., 2017. Relationships among ERP, supply chain orientation and operational performance: An analysis of structural equation modelling.Benchmarking: An International Journal,24(5). Bellman, R.E. and Dreyfus, S.E., 2015.Applied dynamic programming. Princeton University press. Borgonovo, E. and Plischke, E., 2016. Sensitivity analysis: a review of recent advances.European Journal of Operational Research,248(3), pp.869-887. Dantzig, G., 2016.Linear programming and extensions. Princeton University press. Du, D.Z. and Pardalos, P.M. eds., 2013.Handbook of combinatorial optimisation: supplement(Vol. 1). Springer Science Business Media. Fahimnia, B., Sarkis, J. and Davarzani, H., 2015. Green supply chain management: A review and bibliometric analysis.International Journal of Production Economics,162, pp.101-114. Kolman, B. and Beck, R.E., 2014.Elementary linear programming with applications. Elsevier. Nasseri, S.H. and Ebrahimnejad, A., 2013. Sensitivity analysis on linear programming problems with trapezoidal fuzzy variables. InOptimizing, Innovating, and Capitalising on Information Systems for Operations(pp. 64-82). IGI Global. Paris, Q., 2016.An economic interpretation of linear programming. Springer. Schwitz, M., Gosling, J., Naim, M. and Potter, A., 2013. HOW TO BUILD WHAT BUYERS WANTUNVEILING CUSTOMER PREFERENCES FOR PREFABRICATED HOMES. Schoenwitz, M., Potter, A., Gosling, J. and Naim, M., 2017. Product, process and customer preference alignment in prefabricated house building. International Journal of Production Economics,183, pp.79-90. Solow, D., 2014.Linear Programming: An introduction to finite improvement algorithms. Courier Corporation. Vanderbei, R.J., 2015.Linear programming. Springer. Wisner, J.D., Tan, K.C. and Leong, G.K., 2014.Principles of supply chain management: A balanced approach. Cengage Learning.

Re Organization and Layoffs Solutions Paper Essay Example

Re Organization and Layoffs Solutions Paper Paper With this displacement, it has led to problems such as homelessness, depression, murder, suicide, broken families, and much more. Our group has put their heads together to come up with creative ways to cut down on many Of the problems that occur from being displaced. TWO potential creative solutions that were selected were giving a thirty-day notice to all employees, and put in place an outreach program to assist in coping better With the situation. If employees are displaced for any reason whether the fault of their own or the business, they should be informed, with a thirty-day notice. No employee regardless of the situation should be displaced from their jobs and possibly from their homes and families. Many people go through situations that may cause them to not work up to their potential or they may have gotten distracted because of life itself. No one should have to suffer because of this. Providing outreach services to displaced employees is very important. One good solution could possibly be that companies have designated personnel for this task, also that these personnel hue training. This training would involve some types of different aspects of the layoff of the employee. What the training should include? HOW to handle emotional people, and any precautions that are taken when this occurs. The training is vital along with having reoccurring refresher training resources. Having the correct people delivering the message is important. Everyone is human and no matter how much training a person has attended, there are still human error and communication issues. It isnt easy being perfect, and no one is completely perfect. Terminating an employee is one of the most difficult task for a manager. Training is going to be the best thing you can do for those situations, Another investment in making the termination process less painful and hectic is it the companies have third parties present at he time of termination, Get the union involved. The benefits the union may ask tort and the company may consider may be beneficial to displaced employees. Many employees are not knowledgeable of the benefits package they are entitled to under the union contract This could possibly benefit all and have a good outcome and impact, The outreach program would also consist of counseling for the persons affected, their families, and co-workers. We will write a custom essay sample on Re Organization and Layoffs Solutions Paper specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Re Organization and Layoffs Solutions Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Re Organization and Layoffs Solutions Paper specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Spanish Phrases Meaning Unless

Spanish Phrases Meaning Unless A menos que and a no ser que are two of the most common ways in Spanish to express the idea behind the English conjunction unless. Because the verb following either one of these phrases refers to something that hasnt happened yet and may never happen, it typically is in the subjunctive mood. In a sense, these phrases are used in making negative conditions, or the opposite of si or if. In other words, these phrases are used to indicate that if a certain event (the one specified by a verb in the subjunctive mood) does not occur, then another event (using a verb in the indicative mood) will (or would, if the conditional tense is used). Here are some examples using a menos que: A menos que tengas pasià ³n en lo que haces, no vas a ser feliz. Unless you have passion about what youre doing, youre not going to be happy. No aprobars a menos que estudies mucho. You wont pass unless you study a lot. A menos que el mundo despierte, la humanidad no tiene futuro. Unless the world wakes up, humanity doesnt have a future. Generalmente no tengo problema a menos que coma alguna comida picante. Generally I dont have a problem unless I eat spicy food. A menos que estuviera muy enojado, llorarà ­a. Unless I were very angry, I would cry. No podemos tener salud a menos que bebamos unos ocho vasos de agua al dà ­a. We cant be healthy unless we drink some eight glasses of water a day. A no ser que is used in the same way and is nearly always interchangeable with a menos que: Va a ser difà ­cil, a no ser que nieve bastante. Its going to be difficult, unless it snows enough. La vida no es buena a no ser que uno tenga dinero. Life isnt good unless one has money. No tendremos à ©xito a no ser que tengamos una visià ³n global. We wont have success unless we have a global vision. La vida no es aceptable a no ser que el cuerpo y el espà ­ritu vivan en armonà ­a. Life isnt acceptable unless the body and spirit live in harmony. These phrases can also be used along with commands instead of a verb in the indicative in the independent clause: No lo haga a menos que comprenda todos los riesgos. Dont do it unless you understand all the risks. Cà ³mpralo, a no ser que tengas dudas. Buy it, unless you have doubts. Spanish also has several other less common phrases that have much the same meaning, as shown in boldface in the sentences below: Un cuerpo permanecer en un estado de reposo o de movimiento uniforme, a menos de que una fuerza externa actà ºe sobre à ©l. A body will remain in a state of rest or steady motion, unless an external force acts on it. Se recomienda no utilizarlo a reserva de que sea claramente necesario. Using it is not recommended unless it is clearly necessary. De no ser que lleves ya una dieta muy bien equilibrada, ser mejor que sigas estes consejos. Unless you follow a very balanced diet, it will be better if you follow this advice. Llegaremos a las nueve salvo que el autobà ºs se retrase. We will arrive at 9 unless the bus is late.

Write paper on gender in History of california Essay

Write paper on gender in History of california - Essay Example In the 1920s, the women workers enjoyed improved working conditions, protection by the state, limitations on the hours of work, and higher wages. However, the enforcement was irregular, the commission permitted many exclusions and modifications, and the interpretation of the regulations regularly favored the employers (Cherny, Irwin, and Wilson 272). The current laws are very clear on issues such as gender discrimination in the workplace. In 2011, the California State Assembly passes the Gender Nondiscrimination Act, which bans discrimination based on gender expression and identity. There are laws in place that protect against gender discrimination but the aim of this law is to broaden the definitions of gender discrimination and gender in the state laws (Grady & Associates 1). In conclusion, discrimination against a particular gender (mostly women) is something that has been happening for many years. Despite the fact that laws have been enacted to protect them, the same laws have favored the employers and commissions. Women have enjoyed almost all the workers’ rights and privileges but they are still viewed as inferior and unwanted workers. However, the trend has changed in the past years with the passing of several laws meant to broaden the definitions of gender discrimination and

Brands Deal With Fluctuating Markets at Las Vegas Trade Shows Article

Brands Deal With Fluctuating Markets at Las Vegas Trade Shows - Article Example One of the things that stand out from the article that is an indication that it will affect the overall fashion trend or the consumers behaviors is unemployment.2 According to the article, the unemployment rate dropped to 5.7% from 6.6%.3 It shows a strong indication that more people will have the money to spend on the apparel. As more people are employed and earn some cash, their spending also increases which is good for any business. The businesses will no longer rely on the entrepreneurs to buy the products as it will have an expanded consumer base including those who were not employed. In conclusion, consumer’s purchasing power is critical for business because it make them trap their spending. Increasing trend of employment among the consumers is a good predictor that sells of apparel will increase because many consumers have money to spend. Employment will also influence the consumer behaviors because they will be buying as per the

Restructuring Debt Essay Example for Free

Restructuring Debt Essay One appreciates the recommendation of providing information on restructuring debt to help the company combat its recent financial troubles. Even though the company is in the process of reorganizing one believes this information will help a company in reporting the restructuring of debt. One will provide information on the requirements of reporting debt on bonds, notes, and capital leases. In performing this one will also provide the journal entries one would need to record to restructure the company’s debt along with a comparison of the debt for the company’s current reporting. One will also provide valuable information on the company’s postemployment benefits. Requirements for Reporting Debt Long-term debts for a company are present obligations that consist of probable future sacrifices of economic benefit, which â€Å"are not payable within a year or within the operating cycle of the company† (Kieso, Weygandt, Warfield, 2007, p. 672). Generally long-term debt consists of three categories, which are bonds payable, notes payable, and capital leases. In financial reporting one of the most controversial areas is the reporting of long-term debt because this debt impacts the cash flows of a company (Kieso, Weygandt, Warfield, 2007, p. 691). The reporting requirements of the debt must be both substantive and informative to the investor. Some long-term debt such as bonds, notes, and others may need approval by the board of directors and stockholders before a company acquires the debt. Most long-term debt a company acquires has certain ovenants or restrictions within its agreement. This helps protect both the lender and borrower. A company must disclose the features along with any covenants or restrictions in the agreement of long-term debt in the financial statements or in the notes of the financial statements. This is only if the information provides an investor a more â€Å"complete understanding of the financial position of the company and the results of its operations† (Kieso, Weygandt, Warfield, 2007, p. 672). Bonds Payable  Bonds basically represent a contract of a promise to pay at a maturity date a sum of money plus a specified rate of periodic interest on the maturity amount. Bonds can be either secured or unsecured. Secured bonds have some pledge of collateral that backs up the bond. An example of this type of bonds is a â€Å"mortgage bond secured by a claim on real estate† (Kieso, Weygandt, Warfield, 2007, p. 673). Unsecured bonds are bonds that do not have any collateral attach to them. Most bonds carry a specific rate of interest whereas others are sold with an implied interest rate at a discount. One can convert some bonds into other securities. No matter what bond a company acquires the terms and conditions of the bond must be disclosed along with the covenants or restrictions on the bond. A company must also disclose any violation on the covenant or restrictions of the bond. In reporting bonds a company must report the bond at its face value â€Å"of its expected future cash flows, which consists of interest and principal† (Kieso, Weygandt, Warfield, 2007, p. 675). The company amortizes any discount or premium of a bond over the life of the bond. This basically is reporting the bond at its face value less the unamortized discount or plus the unamortized premium. General Accepted Accounting Principles (GAAP) requires a company to use the effective- interest method in determining the amortization of a discount or premium of a bond. A company reports the portion of the bond that matures within a year (current portion) as a current liability, and the remainder as a long-term liability on the balance sheet. Notes Payable Notes payable are generally an amount of money a company borrows with a romissory note. Long-term notes are similar and different from bonds in some ways. The similarity is notes payable also â€Å"have fixed maturity dates and carry either a stated or implicit interest rate† (Kieso, Weygandt, Warfield, 2007, p. 685). The difference is notes payable are not easily tradable. A company reports notes payable in a similar fashion as it does bonds. In reporting a note payable a company records the note at its face value of its future interest and principal cash flows. The company amortizes any discount or premium of a note over its life. If a note has no-bearing interest rate the company should report the difference between the face value and the cash received as a discount on the note. This amount one amortizes over the life of the note to interest expense. Capital Leases A company may use capital leases to finance its acquisition of capital assets. In lease financing a company must met the criteria of the Financial Accounting Standards Board (FASB) on capital leases. In this a company must record both a liability, and a related asset on its balance sheet. In reporting capital lease a company reports the lease at its present value of the minimum lease payments. The company allocates these lease payments using the effective interest method to interest expense. This allocation using the effective interest method reduces the lease liability of the company. A company regardless of the type of liability it has must report the interest rate, maturity date, current interest expense, and future interest and principles payments of the liability in its financial statements or notes. A company should also disclose any restrictions or covenants on these liabilities. In disclosing this debt a company should present the debt by major category.

Tragedy and the Common Man - Miller Redefines the Tragic Hero :: Tragedy and the Common Man Essays

Tragedy and the Common Man - Arthur Miller redefines the Tragic Hero Arthur Miller states in his essay, "Tragedy and the Common Man," " . . . we are often held to be below tragedy--or tragedy below us . . . (tragedy is) fit only for the highly placed . . . and where this admission is not made in so many words it is most often implied." However, Miller believes " . . . the common man is as apt a subject for tragedy in its highest sense as kings were" (1021). It is this belief that causes Miller to use a common man, Willie Loman, as the subject of his tragedy, Death of a Salesman. Miller redefines the tragic hero to fit a more modern age, and the product of this redefinition is Willie. Miller states, " . . . the tragic feeling is evoked in us when we are in the presence of a character who is ready to lay down his life . . . to secure one thing, his sense of personal dignity" (1021). Willie is no exception. Willie's sense of personal dignity is primarily found in his family, most notably his son Biff. Willie transfers his dreams of being great onto Biff and, when Biff is a failure in the world, these dreams affect Willie's self-image and sense of personal dignity. To regain this personal dignity, Willie must make Biff great. In the end, it is the love for his son and the belief that his insurance money will make Biff "magnificent" that give him the needed excuse and cause him to end his life. "Tragedy, then, is the consequence of a man's total compulsion to evaluate himself justly" (1021). It is the nature of man to make evaluations of himself based upon his peers. Willie's peer with whom he evaluates himself is Charley. Willie and Charley are about the same age, their children grew up together, and have been friends for many years. Charley has achieved what Willie has dreamed of for so long. Charley's son is a successful lawyer, whereas Biff is a loafer. Charley is successful in business, whereas Willie has "washed out." As mentioned before, for Willie to be great, Biff must be great. Willie has failed his job in making Biff better than Charley's son, therefore he fails his evaluations of himself. "The flaw Tragedy and the Common Man - Miller Redefines the Tragic Hero :: Tragedy and the Common Man Essays Tragedy and the Common Man - Arthur Miller redefines the Tragic Hero Arthur Miller states in his essay, "Tragedy and the Common Man," " . . . we are often held to be below tragedy--or tragedy below us . . . (tragedy is) fit only for the highly placed . . . and where this admission is not made in so many words it is most often implied." However, Miller believes " . . . the common man is as apt a subject for tragedy in its highest sense as kings were" (1021). It is this belief that causes Miller to use a common man, Willie Loman, as the subject of his tragedy, Death of a Salesman. Miller redefines the tragic hero to fit a more modern age, and the product of this redefinition is Willie. Miller states, " . . . the tragic feeling is evoked in us when we are in the presence of a character who is ready to lay down his life . . . to secure one thing, his sense of personal dignity" (1021). Willie is no exception. Willie's sense of personal dignity is primarily found in his family, most notably his son Biff. Willie transfers his dreams of being great onto Biff and, when Biff is a failure in the world, these dreams affect Willie's self-image and sense of personal dignity. To regain this personal dignity, Willie must make Biff great. In the end, it is the love for his son and the belief that his insurance money will make Biff "magnificent" that give him the needed excuse and cause him to end his life. "Tragedy, then, is the consequence of a man's total compulsion to evaluate himself justly" (1021). It is the nature of man to make evaluations of himself based upon his peers. Willie's peer with whom he evaluates himself is Charley. Willie and Charley are about the same age, their children grew up together, and have been friends for many years. Charley has achieved what Willie has dreamed of for so long. Charley's son is a successful lawyer, whereas Biff is a loafer. Charley is successful in business, whereas Willie has "washed out." As mentioned before, for Willie to be great, Biff must be great. Willie has failed his job in making Biff better than Charley's son, therefore he fails his evaluations of himself. "The flaw

Unit G Psychology 101

1. Glucose is: A. the hormone produced by fat cells that signals the hypothalamus, regulating hunger and eating behavior. B. the neurotransmitter that promotes satiation and produces feelings of fullness as you eat. C. also called the â€Å"hunger hormone† because its presence in the lining of the stomach strongly stimulates appetite. *D. also called blood sugar and is the primary source of energy in your body. 2. Which of the following is NOT a valid criticism of Maslow's theory of motivation?A. Maslow's initial studies on self-actualization were based on limited samples and often relied on the life stories of acquaintances, and biographies and autobiographies of historical figures he selected. B. The concept of self-actualization is vague and almost impossible to define in such a way that it could be empirically measured or tested. C. Despite the claim that that self-actualization is an inborn motivational goal, most people do not experience or achieve self-actualization. * D. Because of Maslow's influence, psychology was encouraged to focus on the motivation and development of psychologically healthy people.3. Psychologists define the term _____ as a complex psychological state that involves subjective experience, a physiological response, and a behavioral or expressive response. A. motivation *B. emotion C. self-efficacy D. anthropomorphism4. Which of the following lists the correct seq uence of sleep stages during the first 90 minutes of sleep? * A. stage 1 NREM, stage 2 NREM, stage 3 NREM, stage 4 NREM, REM sleep B. REM sleep, stage 4 NREM, stage 3 NREM, stage 2 NREM, stage 1 NREM C. stage 1 REM, stage 2 REM, stage 3 REM, stage 4 REM, NREM D. wakefulness, drowsiness, dreaming, deep sleep, paradoxical sleep5. Sleep restriction studies have shown that: A. research participants adapted to the four-hour-per-night sleep schedule by the end of the first week and showed no cognitive or physical impairments over the course of the experiments. B. there were some beneficial effects in terms of memory consolidation, reaction time, and immune system functioning. * C. mmune system functioning, concentration, vigilance, reaction time, memory skills, and ability to gauge risk were all diminished. D. there is no evidence to support the notion that REM and NREM sleep deprivation result in REM and NREM rebound effects.6. Sleepwalking and sleep terrors are _______ that tend to occu r in _______. *A. parasomnias; stages 3 and 4 NREM sleep B. parasomnias; REM sleep C. dyssomnias; stages 1 and 2 NREM sleep D. dyssomnias; REM sleep7. Which of the following is an example of a parasomnia? A. insomnia B. narcolepsy C. obstructive sleep apnea *D. leep-related eating disorder (SRED)8. Scientists found that diminished levels of a special class of neurotransmitter called hypocretins, which are produced by neurons in the hypothalamus, have been implicated in a sleep disorder called _______. * A. narcolepsy B. obstructive sleep apnea C. sexsomnia D. somnambulism9. Heroin, cocaine, amphetamines, alcohol, and nicotine are all addictive drugs that increase levels of which neurotransmitter in the brain? A. serotonin B. melatonin C. norepinephrine * D. dopamine10. Caffeine: * A. is the most widely used psychoactive drug in the world. B. gets its stimulant effect by promoting the release of adenosine in the brian's prefrontal cortex. C. gets its stimulant effect by blocking the reuptake of dopamine, serotonin, and norepinephrine. D. is the most widely used non-physically addictive drug in the world.11. Which of the following is a derivative of opium? A. mescaline B. Oxycontin C. psilocybin * D. codeine12. According to _____ theories of motivation, behavior is motivated by the desire to reduce internal tension caused by unmet biological needs. A. incentive * B. drive C. humanistic D. instinct13. According to the _____ theory of emotion, your subjective emotional experience is the direct result of physical changes in your body. *A. James-Lange B. cognitive-appraisal C. self-determination D. Schachter-Singer two-factor14. Happiness, sadness, anger, fear, disgust, and surprise comprise the list that Paul Ekman calls: A. the facial code. B. facial movements. C. the primary code. * D. primary affects.15. When people mask an emotion: A. it is impossible to detect their true emotion. *B. the true emotion flashes on their face before they compose their face. C. the true emotion can be read in their eyes. D. their facial muscles always twitch.16. How do Psychoactive drugs work? -once in our bloodstream, psychoactive drugs influence our behavior by altering the functioning of the central nervous system in some way.17. What is anger? What features does anger share with other emotions? – Anger is â€Å"an emotional state that varies in intensity from mild irritation to intense fury and rage,† Like other emotions, it is accompanied by physiological and biological changes; when you get angry, your heart rate and blood pressure go up, as do the levels of your energy hormones, adrenaline, and noradrenaline.18. Define dyssomnia- A general term used to describe any sleeping condition where a person has trouble either getting to sleep or staying asleep.19. Define parasomnia- A category of sleep disorders in which abnormal events occur during sleep, such as sleepwalking or talking; due to inappropriately timed activation of physiological sy stems.20. Define hypnosis- An artificially induced trance state resembling sleep, characterized by heightened susceptibility to suggestion.

Book Summary for Siddhartha

Siddhartha is a novel by German author Hermann Hesse. It was first published in 1921. Publication in the United States occurred in 1951 by New Directions Publishing of New York. Setting The novel Siddhartha is set in the Indian Subcontinent (Islands off the southeastern tip of the  Indian  peninsula), is often considered a part of the  subcontinent. during the time of the Buddhas enlightenment and teaching. The period about which Hesse writes is between the fourth and fifth century BCE. Characters Siddhartha - the protagonist of the novel, Siddhartha is the son of a Brahmin (religious leader). During the course of the story, Siddhartha journeys far from home in search of spiritual enlightenment. Govinda - Siddharthas best friend, Govinda is also searching for spiritual enlightenment. Govinda is a foil to Siddhartha as he is, unlike his friend, willing to accept spiritual teachings without question. Kamala - a courtesan, Kamala acts as the ambassador to the material world, introducing Siddhartha to the ways of the flesh. Vasudeva - the ferryman who sets Siddhartha on the true path to enlightenment. Plot for Siddhartha Siddhartha centers on the spiritual quest of its title character. Dissatisfied with the ritualistic religious upbringing of his youth, Siddhartha leaves his home with his companion Govinda to join a group of ascetics who have renounced the pleasures of the world in favor of religious meditation. Siddhartha remains unsatisfied and turns to a life opposite to that of the Samanas. He embraces the pleasures of the material world and abandons himself to these experiences. Eventually, he becomes disillusioned with the decadence of this life and again wanders in search of spiritual wholeness. His quest for enlightenment is finally achieved when he meets a simple ferryman and comes to understand the true nature of the world and himself. Questions Consider the following while reading the novel. 1. Questions about the character: What significant differences are there between Siddhartha and Govinda?Why does Siddhartha continue to question and explore different philosophies and ideas about religion?Why does Siddhartha reject the teachings of the Buddha?In what way is Siddharthas son like his father?Explain the dual role of the ferryman. 2. Questions about the theme: What role does the natural world play in the thematic development of the novel?What is Hesse saying about the quest for enlightenment?How does the internal conflict of Siddhartha add to the archetypal theme of Man vs. Himself?In what way does love confound Siddhartha? Possible First Sentences Like many great novels, Siddhartha is the story of an individual in search of answers about himself and his world.The idea of spiritual enlightenment is very complex.Siddhartha is a revelation of Eastern religion and philosophy.